Web3 gaming giant, Animoca Brands, has just unveiled “Parisland”, a romantic metaverse experience in The Sandbox, featuring American socialite, Paris Hilton.

The Hiltons seem obsessed with crypto and Web3. The famous American television personality has been dabbling with digital assets for quite some time now. In 2018, Rick Hilton, father of Paris Hilton, held a cryptocurrency auction to sell a $38 million Roman mansion.

In 2021, Paris Hilton hosted a party in the  New Year’s Eve to celebrate the launch of her “Paris World”, in the Roblox metaverse.  Previously, the social magnate had also collaborated with fashion designer Blake Kathryn to launch her own collection of non-fungible tokens (NFT).

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Moonrock Labs brings together content marketing for brands and game developers to develop branded experiences for the metaverse.

It’s a young company but it has hit the ground running in deals with a lot of different brands and game companies. It is working with brands such as Lenovo, Kellogg, Coca-Cola/Fanta, Burger King and a number of others that want to move into metaverse experiences like Roblox, Fortnite and Minecraft.

“Moonrock Labs is all about helping brands get their branding into games like Roblox and Minecraft,” said John Benyamine, cofounder of Moonrock Labs, in an interview with GamesBeat. “To really engage with audiences with custom Roblox, Minecraft and Fortnite activations.”

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Mawari has raised $6.5 million to enable faster 3D content delivery for digital assets for the metaverse.

It hopes to offload the processing and networking requirements for our future internet with technologies such as machine learning, compression and blockchain to enable a 3D metaverse.

​“We are excited to have achieved this major milestone with such a prestigious group of investors who share our mission and ambition to deliver the metaverse to everyone,” said Luis Oscar Ramirez Solorzano, CEO of Mawari.

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ALTAVA Group, a leading luxury Metaverse company, has partnered with SNAG Solutions, an upstart marketplace solutions provider, to co-create a fully customized online marketplace experience for ALTAVA's BAGC (Bored Ape Golf Club) and SecondSkin NFT collections. Moreover, the marketplace will allow ALTAVA to integrate future NFT collections the company creates for global luxury brand partners. 

Last year, SNAG Solutions made waves by beating established NFT marketplaces to develop a custom marketplace for the ApeCoin DAO community selling BAYC, MAYC, Otherdeeds, Sewer Pass and other Yuga Labs assets. It also includes features built specifically for the ApeCoin community, such as ApeCoin staking and NFT metadata integrations.

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On Feb. 6, 2023, file sharing company Wetransfer, founded in 2009, revealed its entry into the NFT industry. Wetransfer announced a partnership with blockchain project Minima, a distributed communications network set to launch in March. Users leveraging the Minima cooperative technology will be able to mint NFTs for peer-to-peer sharing, and creators can collect royalty payments for their NFT creations.

“Wetransfer is thrilled to work with Minima, whose vision is aligned strongly with ours to seamlessly connect people and facilitate innovation and creativity without sacrificing privacy,” Damian Bradfield, the chief creative officer at Wetransfer stated on Monday.

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Aaron Grinhaus, a Toronto-based lawyer, opened the first metaverse law firm in Canada back in January 2023. Instead of having a physical building, it thrives in a virtual setup that saves them more time in avoiding the snowstorm in the country.

The world of metaverse continues to expand, with several businesses joining the trend. From virtual stores to parks, people keep on exploring what it could offer to the public.

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Last week Samsung held its half-annual Galaxy Unpacked event, during which the company revealed several updates regarding its lineup of Galaxy S23 hardware. That said, the most exciting news came towards the end of the presentation when Qualcomm CEO, Cristiano Amon, and Google SVP of Android, Hiroshi Lockheimer, joined Samsung’s TM Roh on stage to announce that all three companies are partnering to develop new XR experiences.

“An exciting space where Google has been investing in for a long time across both experiences and technology is AR and VR,” said Hiroshi in an official release. “These technologies are integral to the new phase of computing as it can change the way we interact with people and information to get things done in the real world.”

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Chris DeWolfe and Aber Whitcomb, co-founders of Myspace and Jam City, are on to their next business venture with the launch of West L.A.-based Plai Labs, a Web3 and artificial intelligence-powered social platform.

With a $32 million seed round of financing led by Andreessen Horowitz that closed on Jan. 13, DeWolfe and Whitcomb are bringing their experience in gaming and social media to the next generation of the internet – Web3 – by intersecting a variety of emerging technologies, including blockchain, artificial intelligence and cryptocurrencies. The funding will be used to expand Plai Labs’ team of engineers and designers.

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