Genies has become a gateway for celebrities, musicians, fashion designers and other creators to enter Web3, and Allison Sturges has been right there helping the startup craft partnerships and reach the masses through marketing. “Avatars really are a tool for self-expression in the digital era,” the director of marketing said.
Genies has attracted celebrity backers, including Paris Hilton, Priyanka Chopra and Camila Cabello. The startup has also worked with Warner Music Group and has developed avatar identities for Justin Bieber and Cardi B.
Genies wants to bring its avatars to more people, drive virtual commerce and enable more social experiences online. “Where we’re at now is around bringing our avatars to the masses,” Sturges said, “and really bringing our avatar tools to users, creators, artists and developers—really empowering people to be able to design and create their own avatar experiences and their own avatar ecosystems.”