Moonrock Labs brings together content marketing for brands and game developers to develop branded experiences for the metaverse.
It’s a young company but it has hit the ground running in deals with a lot of different brands and game companies. It is working with brands such as Lenovo, Kellogg, Coca-Cola/Fanta, Burger King and a number of others that want to move into metaverse experiences like Roblox, Fortnite and Minecraft.
“Moonrock Labs is all about helping brands get their branding into games like Roblox and Minecraft,” said John Benyamine, cofounder of Moonrock Labs, in an interview with GamesBeat. “To really engage with audiences with custom Roblox, Minecraft and Fortnite activations.”