OPI Launches into Web3 Space

Professional nail salon brand OPI and its parent company Wella Company made their debut into the Web3 space with the launch of their Me, Myself, and OPI NFT Collection. 
 
"Wella Company's entry into Web3 marks a new chapter in our journey as a company and we are thrilled to embark on this exciting adventure with our OPI brand,” said Chris Chesebro, Wella Company’s global chief digital officer. “Our entry into the web3 space is a key component of a multifaceted 360-degree integrated marketing campaign. This first collection of NFTs will allow us to learn about the practical potential of web3, and we are happy to partner with these amazing artists, Culture Vault, and [Ledger] Market on this journey.”

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