Pacsun is offering a second immersive virtual environment on the Roblox digital gaming platform.
"Following positive consumer response to both PacWorld and our seasonal catalog of clothing offering on Roblox, we recognize the importance to expand our presence on Roblox and continue to offer our community new build experiences, where they can step outside the mall and leverage their skills to build their own rendition of the Los Angeles cities that make up the heart of Pacsun," said Brie Olson, co-CEO at Pacsun. "Pacsun Los Angeles Tycoon is filled with all-new surprise and delight moments that tie in elements from our physical offerings rolling out this year, and we're excited to debut our Spring 2023 collection in a way where our community can experience it in both virtual and physical worlds." "This experience stands out as a first-of-its-kind branded city building tycoon on Roblox,” said Evan Opperman, client director at The Gang. “Pacsun is leading consumer engagement in the metaverse through bringing this core piece of their brand - Los Angeles origins - to fans worldwide. This experience is grounded by a build-and-collect tycoon game loop, and includes fun elements like street art, beach carnivals, and movies among other side quests and challenges. Users will connect in a visually gorgeous, art-driven, and super fun setting that is uniquely differentiated from other experiences on the platform.”