Roblox is going to let developers offer subscriptions in their experiences

Roblox is developing tools that will let developers offer subscriptions within their experiences, according to a blog post published Tuesday, which could prove to be a major new way for developers to make money in their experiences.

Roblox already offers developers a lot of ways to monetize their experiences, including the ability to sell virtual items in an experience or on the Roblox marketplace, offering in-experience passes to certain content and gating experiences behind paid access. However, those examples are all one-time fees, and Roblox argues that subscriptions would offer a way for developers to “establish a recurring economic relationship with their users and potentially increase the predictability of their earnings.” (Other monetization options include subscriptions to private servers, engagement-based payouts, and slotting in Roblox’s “Immersive Ads.”)

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