Insomnia Labs Launch Next-Generation Loyalty Initiative

Insomnia Labs, an NYC-based Web3 solutions firm dedicated to bringing brands into Web3, in collaboration with Web3 pioneers, including Co:Create, Smart Token Labs, Cookie3, and Crossmint, today announced the launch of Loyalty+, a next-generation blockchain-based tech stack aimed at transforming the landscape of brand loyalty. 

The new initiative empowers brands to refresh their existing loyalty experiences, integrating state-of-the-art Web3-based technologies such as blockchain, non-fungible tokens (NFTs), and artificial intelligence (AI) to deliver a modern alternative to traditional loyalty models.

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